Vigias de Colombia | Watchmen of Colombia

This is a Brand Redesign of a visual identity for an established private security firm. The project modernized and standardized the brand’s visual presence, retaining its core eagle symbol to represent protection, authority, and vision. While solving key issues like inconsistent taglines, lack of a defined color palette, and weak visual impact. The deliverable features a formal color system, three distinct typographic concepts, and a strategic framework for upcoming corporate brand guidelines.

Vigías de Colombia

Brand Redesign & Visual Identity

Project Overview //

Vigías de Colombia S.R.L. is an established company in the private security sector with a long track record. The goal of this project was to modernise and standardise its brand identity while keeping its core values of professionalism, responsibility, experience, and trust.

Through a visual audit, key challenges with the previous brand were identified: a lack of distinct visual impact, the absence of a defined colour palette, inconsistent variants and applications, and ambiguity across its name and taglines.

To solve this, the iconic eagle silhouette was retained as the main symbol (representing protection, determination, authority, agility, elegance, and vision) while integrating a standardised colour system and fresh typographic options.

Brand Challenges //

Lack of visual impact and distinction across graphic assets.

Absence of a defined colour palette for print applications and digital channels.

Inconsistent use of the brand name and tagline (e.g., Vigías de Colombia S.R.L., Piensa en su seguridad, Somos la empresa más organizada en seguridad, Vigilancia y Seguridad Privada).

Unstable background usage and logo variations.

Brand Values & Symbolism //

The redesign retains the historic essence of the combination mark by preserving the eagle silhouette and star, elements that convey:

Protection

Determination

Authority

Agility

Elegance

Vision

Defined Colour Palette //

The official colour palette was formalised to ensure consistency across all touchpoints:

Standardising the corporate brand establishes an essential foundation to build brand equity and consistency for Vigías de Colombia in the market. Following the selection of the final concept, the next phase involves crafting the complete Brand Guidelines Manual to regulate correct usage across digital channels, printed collateral, uniforms and vehicle livery.

Credits

Client: Vigías de Colombia S.R.L. - website: vigiasdecolombia.com

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