Orgen Group Pty Ltd
Brand Identity & Web Design
Brand Identity & Web Design
About the Project
Orgen Group Pty Ltd is an Australian service organization founded to deliver high-quality workforce solutions, optimizing costs and efficiency across commercial cleaning, post-construction cleaning, housekeeping, and resource management.
The goal of this project was to establish a complete visual identity and digital experience from the ground up. The design language bridges professionalism with approachability, positioning Orgen Group as a trusted, modern partner across diverse industries.
The Challenge & Concept
The main objective was to create a cohesive brand system that could effortlessly represent multiple service divisions without losing brand recognition.
The visual narrative centers around a customized typographic logo paired with dynamic, color-coded graphic elements. Each division is assigned a specific color accent to provide clear visual hierarchy across print, digital, and collateral touchpoints:
Blue: Commercial Cleaning
Yellow: Post-Construction Cleaning
Orange: Housekeeping
Red: Resources & Staffing
Design System & Collateral
To ensure brand consistency, a comprehensive brand book was developed defining clear space rules, correct usage, dark/light variations, and custom photographic color treatments using
duo-tone overlay techniques.
duo-tone overlay techniques.
The brand assets were then translated into real-world applications, including corporate stationery, uniforms, vehicle wraps, and an intuitive, modern website layout that streamlines lead generation for all service areas.
