Kneevoice inc.
Brand Repositioning & Visual Identity 2016
Santa Monica, California | 2016
Brand Repositioning & Visual Identity 2016
Santa Monica, California | 2016
In 2016, I collaborated on the rebranding of Kneevoice Inc., a pioneering orthopedic technology company based in Santa Monica, California. The objective was to redefine and strengthen the brand’s visual identity, aligning it with its groundbreaking work in diagnostic innovation and positioning it for scalable digital growth.
Kneevoice Inc. operates at the intersection of medicine, engineering, and acoustic science. The company focuses on analyzing the sounds generated by knee movement, transforming biomechanical audio signals into meaningful diagnostic data. This approach represents a significant advancement in orthopedic assessment, merging scientific precision with human-centered technological development.
The Challenge
The existing brand presence did not fully reflect the sophistication, innovation, and clinical credibility of the technology. The rebranding process required translating complex medical research and engineering concepts into a clear, accessible, and forward-thinking visual language.
The Approach
The new identity system was designed to communicate:
Innovation: Through modern typography, structured compositions, and a clean technological aesthetic.
Innovation: Through modern typography, structured compositions, and a clean technological aesthetic.
Trust & Scientific Authority: Via balanced visual hierarchy and precise graphic elements
Growth & Vision: By developing a scalable system adaptable across digital platforms and future product developments.
Every visual component was intentionally crafted to support consistency across web, presentations, digital interfaces, and emerging technological applications.
The Outcome
The result was a cohesive and future-oriented brand identity that not only communicates scientific expertise but also inspires confidence and progress. The refreshed visual language positioned Kneevoice Inc. as a credible leader in orthopedic diagnostic innovation while creating a strong foundation for digital expansion and technological development.
